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Question: Write a report about a Crisis in a Local Company. Answer: History The airline company was established in the year 1975 and began its operation in the year 1976. The company started by providing helicopter operations and had its first aircraft in the year 1991. The ownership of the company is divided where 30 percent of the stakes are taken up by the government of Abu Dhabi and 70 percent of the stakes are retained by the nationals. The size of the fleet increased to a number of 34 fleets by the end of 1983, which showed that the annual flight hours for the company was 38,800 and an average of 100 hours per day (Arif, Willliams Gupta, 2013). Mission/Vision The mission of the company is to provide solutions that are innovative in nature on a global basis so that it can meet the expectations of the employee, shareholders and the customers. The vision of the company is that it aims to build a single team so that it can help in achieving better profits in the future. Objectives The objectives of the company are that it will provide safety at all costs and will see that it is not compromised anyhow. The company will provide the best services that are innovative and cost-effective in nature. The company is dedicated in providing the best level of customer satisfaction by ensuring that they have a better level of competence and competitiveness in the market (Touq Ijeh, 2017). Organizational structure Figure 1: Organizational Chart (Source: Alameeri et al., 2017) Services provided by the organization The company provides support to the offshore oil companies and the oil and gas production companies along with other services on a global manner. It also provides transportation services for the important people and carries out the search and rescue operation in the UAE as well. Apart from this, it provides other services such as spraying of crops, aerial constructions, fighting fire in the European countries and providing seismic support (Touq Ijeh, 2017). Internal communication plan The internal communication within the company consists of informing the employees so that they can be aware of the messages that are being circulated within the organization. The company makes it a point to publish the information to the employees at the time when it is being made public. The communication is done on a simultaneous and an uniform manner. The use of the intern al communication has helped the company in maintaining an effective relationship with the employees and the managers so that it can help in promoting transferring of messages in a better way (Heikal, 2014). External communication The company has identified its major stakeholders so that the relevant information can be communicated with them in a continuous manner and in accordance to the communication policy. The channels of communication that are taken up by the company vary with different issues that are being communicated to the different stakeholders. The relationship with the investors is done by providing them all the information in a transparent manner, which helps in increasing the values of the company and the expectations by the customers (Al Nahyan Abdel All, 2017). Other information Number of employees The company employs over 1000 personnel, which is inclusive of more than 150 pilots and the engineers and technicians consist of around 280 people. Yearly budget The yearly budget for the company for the financial year 2015 was estimated to be Dh24 billion, as the budget focused on using the financial resources in a sustainable manner so that better education and health care services can be provided by the company to its people. The budget was divided in to maintain the affairs of the government, economic and infrastructure development and increasing the financial assets for the company as well, which will help them in serving the customers in a better way (Rhoades, 2016). Future plans The company is looking forward to the application of drone technology and pilotless aircrafts in their helicopter services so that it can mitigate the level of accidents. The company needs to understand the role that these technologies will play in the future so that it can help the use of innovative measures within the company can help in the excellence of the companies. the company has plans to work with the government enterprises so that the drones can be manufactured so that it can help the aircrafts in operating properly. The company also has plans to expand its fleet of aircrafts, as the demand of private jets by consumers are increasing and is not affected by the decrease in the price of oils. This will help the company to diversify its business and include Bombardier Global 5000 to its collection of aircrafts. Problem within the company The issues within the company are that the level of profit has been decreasing since the financial crisis of oil prices that started within the country since 2008. The profit of the company fell in the last quarter to around 42 percent due to the fall of the oil prices. The shortage in the level of profit was due to the low demand of the air services, which led to the suffering for the company. The chairman of the company Mr. Nader Al Hammadi stated that the decrease in the corporate travel has made a powerful impact on the aviation business that is present within Abu Dhabi (Hari, Yaaakob Binitha, 2015). Plan to fix the issue The company needs to introduce new technologies within its airline services so that it can increase its level of competitive advantage within the aviation sector. The shortage of skilled employees along with the complex programs has led to the drop in the demands by the customers that need to be fixed immediately. The company needs to focus on the assets that are present with them so that the data can be transferred digitally, which will minimize the risk of tampering the information. The low price of the oil needs to be applied by the company by giving the tickets at a lower rate so that it can help in increasing the demand among the customers (Thretheway Markhvida, 2014). Reference List Al Nahyan, M. T., Abdel All, S. F. (2017). Key Enablers of Effective Implementation of TQM in Royal Jet Airways.Advances in Decision Sciences,2017. Alameeri, A., Ajmal, M. M., Hussain, M., Helo, P. T. (2017). Sustainability practices in the aviation sector: a study of UAE-based airlines.International Journal of Sustainable Society,9(2), 119-147. Arif, M., Gupta, A., Williams, A. (2013). Customer service in the aviation industryAn exploratory analysis of UAE airports.Journal of Air Transport Management,32, 1-7. Hari, T. K., Yaakob, Z., Binitha, N. N. (2015). Aviation biofuel from renewable resources: routes, opportunities and challenges.Renewable and Sustainable Energy Reviews,42, 1234-1244. Heikal, M. M. (2014).Evaluating the Outcomes of Vocational Education Program in Abu Dhabi from a Project Management Perspective(Doctoral dissertation, The British University in Dubai (BUiD)). Rhoades, D. L. (2016).Evolution of international aviation: phoenix rising. Routledge. Touq, A. B., Ijeh, A. (2017). Information Quality in Participatory Systems: The Case of Abu Dhabi.International Journal of Knowledge-Based Organizations (IJKBO),7(4), 19-31. Tretheway, M. W., Markhvida, K. (2014). The aviation value chain: Economic returns and policy issues.Journal of Air Transport Management,41, 3-16.